![]() ![]() Check out the full breakdown of why Post is so catchy below. With genre-expanding music and lyrics that are easy to remember, Post is the picture of a formula for being catchy. Meanwhile, Post appears on pop, hip-hop and alternative radio stations. These include Machine Gun Kelly, Eminem, G-Eazy, Macklemore, Drake, Iggy Azalea, Cardi B, and NF. VICE points out eight rappers have snagged No. While many might see him as a rapper, Post’s Beerbongs & Bentleys will actually be submitted in the pop categories of the next Grammy’s. VICE also points to Post’s appearance as increasing his likability and the fact he breaks genre barriers. He explains that Post is more like Rihanna as both tend to work with a limited range that compliment both their voice and the average listener. “The notes that he sings are what we call diatonic, which means they’re in the scale degree of what he’s singing.”Įllis uses Beyonce’s “Love On Top” as an example of modulation where she goes from one key to another and eventually his notes out of range for the average listener. ![]() “People find that Post’s music is easy to sing along to because he doesn’t really stray far from the root of the song,” Ellis says. In addition to how he structures his songs with a hook-heavy intro and repetitiveness throughout, Post also appeals to listeners due to an average singing voice. Post Malone& Clever) Lyrics Paranoid Lyrics Spoil My Night Lyrics Rich& Sad Lyrics Takin Shots Lyrics Ball For Me Lyrics 92 Explorer Lyrics. ![]() By putting the hook in the beginning, it’s more likely that someone will stream for at least those 30 seconds. Post also makes sure he pulls in the listener fast by kicking off with a hook, most prevalent in “Better Now.” The track isn’t the only one that starts this way, as VICE suggests more than half of his catalogue from “White Iverson” to “Psycho” does the same.Ĭlarke explains that streaming services count one stream as when a listener plays more than 30 seconds of a song. In it, they looked at thousands of tracks and found repetitive songs are more likely to become a chart-topping hit. It makes it easier for the normal listener to latch on to that and remember it and know what’s about to come next.”Ĭlarke’s theory is supported by a UFC study. “Even if it’s the first time you’re hearing the song, you can anticipate the fact that there is going to be that down, on-the-one phrase. “We’ve got a lot of sixteenth note rhythms that’ll maybe repeat for three times and then go into a nice ending phrase. “Post Malone’s songwriting style is a bit repetitive,” he explains. Using “Rockstar” as an example, Clarke explains a lot of it has to do with how repetitive the lyrics are. It’s clear Post has fans, but what is it about him that they like? His second LP Beerbongs & Bentleys was the first album to go double platinum this year. Post’s debut record Stoney hung on to top 10 status longer than Michael Jackson’s Thriller. ![]()
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